Web 2.0 Service: Dynamic Bookmarks and Customized Web Pages

Client-side bookmarking functionality has been in stagnant for the last ten years and lacked evolution into the Web 2.0 world. There have been attempts to integrate with tagging and social networks, but lack an overall functionality that coordinates with current user behavior instead of creating new systems. It may be argued that del.icio.us, Reddit, Digg, or social bookmarking sites replace the traditional bookmarks, but users have instead utilized these services for new web surfing instead of url saving. Furthermore, there is no offline functionality - the only service widely used for daily (offline) reading seems to be RSS/Atom feeds, yet it almost seems as a step backward instead of ahead, stripping key graphical elements, embedded flash, and essentially all the functionalities of the web site.

A toolbar, gallery, or organizational method with screenshots of all recently updated bookmarked sites would be an easy solution. It could be extremely intuitive to implement AJAX on top of each bookmarked site, highlighting new content, replacing all site ads with personal contextual ads, and synchronizing with current social bookmarking sites. The main goal is to highlight the latest content, but features could be endless - custom page editing, group page editing, keyword watches (notification on keyword), and anything to dynamically augment static pages.

Market: All people that use the computer for the internet.

Competition: Viewpoint uses a toolbar with visual bookmarks, but lacks the "recently updated" capability. Yahoo currently holds a patent on customized web pages, but could work around it (I think it only applies to server side cache). Current RSS viewers are trying to add functionality and layout, but building a generalized graphical layout is extremely difficult.

Potential Expansion:
- Social networking sites can be implemented into/with this service
- Social bookmarking functionality (commenting, tagging, interest profile) can be included
- Integrate shopping feeds (limited product/auction sites [eBay, Etsy], shopping site sales, shopping deals [Woot!, ThingFling])
- Create new aggregate feed standard that includes flash and multimedia links (Atom/RSS)
- The hot new product - Web TV, can be synchronized through checking updates on the newest episodes.

Other Thoughts:
- Customized web pages will be the Web 3.0 if enough developers get around Yahoo's patent.
- Human behavior is key. If a new system is built that does not conform to current behavior to a certain degree, there will not be many adopters.
- Deals with any company that has an online presence would be possible since this is such a general product.
- This type of platform is extremely from a product perspective, because it is client side and in continual use. This can be utilized by marketing, advertising, new feature development, and will weigh heavier against competitiors with services online since it is already installed.
- Money can be made through replacing site ads to more personalized contextual ads based on interests found from bookmarks, shopping referral links, and other ads could be added.